Junmai • Pure Rice Sake
Muroka • No charcoal filtration
Nama • Unpasteurised
Genshu • Undiluted
Polish rate: 60%
Chochin Shuzo originally wrapped their bottles in the local Chunichi Shinbun newspaper because printing a label was too expensive. It became iconic and has now been much copied.
Brewer Masayuki Kuwayama likes to credit the mineral-rich local water for the character of his sakes. But when you watch how he works, obsessing over details few brewers consider, you know it's as much about the man as his water.