Junmai • Pure Rice Sake
Muroka • No charcoal filtration
Nama • Unpasteurised
Genshu • Undiluted
Rice: Hattan Nishiki
Polish rate: 60%
Format: 720ml, 1.8L
Chochin Shuzo originally wrapped their bottles in the local Chunichi Shinbun newspaper because printing a label was too expensive. It became iconic and has now been much copied.
Fifth-generation brewer Masayuki Kuwayama makes sakes that are muscular but never heavy. He long ago stopped entering them into contests, saying he brews for drinkers, not judges.